How Foodini Integrates With Your POS, Loyalty, and Online Ordering

Two Foodini Integration Levels: Deep and Out-of-the-Box

Foodini operates at two levels of integration depth, depending on the restaurant group's technology environment and how they want to use dietary data.

Deep integration — the ideal level for most enterprise groups — connects Foodini directly to the restaurant's POS, loyalty provider, or first-party online ordering platform. Systems like Olo and Toast are common integration partners. When a guest creates their dietary profile through Foodini, that profile automatically connects to the data record the restaurant already has for that customer. From that point, every interaction the restaurant has with that guest can be informed by their dietary needs — without the guest needing to re-enter their profile or share it separately.

Out-of-the-box — for groups where deep integration is not immediately available — the guest creates and saves their dietary profile within Foodini, and can share it directly with the restaurant. The profile is portable. Less automatic than deep integration, but functional as a starting point.

What Deep Foodini POS Integration Enables for Marketing

The practical use case that makes this tangible: if a guest who is a coeliac logs into the restaurant's loyalty programme and places an online order, Foodini's integration means the restaurant's system knows this guest is a coeliac. When the marketing team sends an email campaign about a new menu launch, the coeliac guest gets the version of that communication that highlights gluten-free options — not a generic menu email that may not apply to them.

This is meaningful in two directions. For the guest, it is a materially better experience — the restaurant communicates in a way that is relevant to them, which builds trust and loyalty. For the restaurant, it is a higher open rate, more relevant campaigns, and a guest who feels seen and catered for.

Guest Dietary Profiles as a CRM and Marketing Data Asset

Every dietary profile created through Foodini — with the guest's consent — becomes part of the restaurant's customer data. The aggregate view is valuable for menu development: if 23% of guests who engage with your allergen menu have a soy allergy, that is a data point that should inform both ingredient sourcing and menu engineering. Foodini surfaces this data to restaurant operators as part of its platform.

Currently, most allergen conversations at restaurants end with the server walking away. The information about that guest's dietary needs is not captured, not stored, and not used. Foodini changes that dynamic.