How Squires Loft Maintains Premium Service Standards Across 15 Locations with Foodini
Squires Loft reduces dietary inquiry time by 75% while maintaining their reputation as Australia's steak specialists
BUSINESS TYPE
Premium Steakhouse Chain
LOCATIONS
15 Restaurants
Squires Loft has built their reputation over 30 years as "The Steak Specialists," serving premium beef across their 15 locations. Their signature 15-hour slow-cooked ribs and custom-built grills create an incredible dining experience that attracts discerning customers who expect exceptional service.
THE CHALLENGE
But with premium dining comes premium expectations. Corporate clients, food-conscious diners, and guests with specific dietary needs were asking detailed questions about niche allergens and ingredients. Staff found themselves spending significant time fielding phone calls and emails for repetitive questions.
During service (and despite their expertise), questions about specific allergens or dietary restrictions often required kitchen consultations that slowed service during busy periods.
THE SOLUTION
Maintaining Excellence with Foodini
Squires Loft implemented Foodini's digital menu platform in early 2023 to ensure that consumers could get all the information they required, instantly and accurately. The platform digitized their complex menu of steaks, signature ribs, and accompaniments, providing clear visibility into ingredients, allergens, and preparation methods.
They put a QR code to the digital allergy menu on all of their physical menus, and an Allergy Menu link on their website, so that guests can get the clarity they need without needing to ring / email. The system handles the complexity of their intricate sauce recipes, so staff can focus on delivering the premium service experience Squires Loft is known for.
THE RESULTS
The most significant impact has been with corporate dining groups, where Squires Loft frequently hosts business meals and events. These guests often have diverse dietary requirements, and the ability to quickly accommodate everyone while maintaining their premium service standards has strengthened their position in the corporate dining market.
Enhanced Corporate Dining Experience
- •75% reduction in time spent answering dietary questions
- •Increased confidence among front-of-house staff
- •Improved corporate client satisfaction with instant dietary clarity
- •Zero allergen incidents since implementation
- •Faster table turnover during peak dining hours
WHAT THEY SAY
"Our staff now approach tables with complete confidence. Whether it's a business dinner or a family celebration, we know guests have instant access to accurate information, and if they ask us instead, we can also access the information instantly and tell guests exactly what they can enjoy from our menu. It's transformed how we handle our premium service."
Megan Zolis
Business Development Manager
"The corporate clients love it. Instead of waiting while we check with the kitchen about specific preparations, we give them immediate answers. It feels more professional and keeps that premium dining flow going."
Restaurant Manager
Squires Loft South Yarra
LOOKING AHEAD
With their enhanced ability to handle complex dietary requirements efficiently, Squires Loft is soon to open their 16th location, and are looking forward to having Foodini as a core part of their tech stack from day 1. The confidence that comes from having instant access to detailed dietary information means they can continue expanding while maintaining their signature service standards.