How Sweetfin's Simple "Allergy & Diet Menu" Button is used by 1000+ Customers Every Month
Fast-casual poke chain solves customer questions without slowing down service.
BUSINESS TYPE
Fast-Casual Poke Chain
LOCATIONS
15 Restaurants
LOCATION
California
Sweetfin operates 15 fast-casual poke locations across California, serving customizable bowls with fresh, healthy ingredients. Their entire menu is 100% gluten-free, making them popular with health-conscious diners and people with dietary restrictions.
THE CHALLENGE
But even with a clean, healthy menu, customers still had endless questions. "Is the spicy mayo dairy-free?" "What's in the sesame ginger dressing?" "Can I eat this if I'm allergic to soy?" In a fast-casual setting where speed matters, these conversations were slowing down service and frustrating both customers and staff.
THE SOLUTION
Sweetfin added a simple "Allergy & Diet Menu" button to their website using Foodini's platform. The setup was straightforward – it connected directly with their existing online ordering system without any complicated integrations.
When customers click the button, they get instant access to detailed ingredient information for every menu item, including allergen warnings and dietary labels. No more guessing, no more long conversations at the counter.
"The setup was incredibly easy, and our customers immediately started using it. We're seeing people check ingredients before they order, which makes the whole process smoother for everyone."
THE RESULTS
The numbers speak for themselves: 1000 clicks per month on average. That's 1000 times each month that customers are getting the dietary information they need without having to ask staff. 1000 times a month that customers feel confident in placing an order, instead of taking their business elsewhere.
For Sweetfin's team, this means faster service, fewer interruptions during busy periods, and customers who feel confident about their orders before they even walk in the door. Staff can focus on making great food instead of memorizing ingredient lists.
Monthly Clicks
on Allergy & Diet Menu
WHAT THEY SAY
"Catering to the dietary restrictions for all members of our Sweetfin community has always been very important to us, but until Foodini we had not found a tool that both attracts in new loyal customers, while simultaneously allowing us to manage guest queries in a seamless and accurate manner"
Seth Cohen, President
LOOKING AHEAD
With the success of their allergy and diet information, Sweetfin is exploring ways to make even more menu details easily accessible to customers. The goal remains the same: great food, fast service, and customers who feel confident about what they're eating.
"Integrating Foodini into our online ordering experience via is now a priority for us, as well as creating QR codes for in-venue."